H&M's last campaign featured size 6 model Gisele Bundchen (below)
So it's refreshing to see for their new campaign 'Big is Beautiful' they've decided on size 18-20 model Tara Lynn (below) proudly showing off her curves.
I believe it's about time stores took a stand against the stereotypes found in the modelling industry, and campaigned for the use of models with fuller figures - REAL women!
Obviously this campaign has been designed with the need for more fashion conscious designs when it comes to larger sizes in mind, but I would argue models should be the UK average dress size of a 14, as should shop manikins, to reflect a more real sense of body image.
Channel 4's body confidence test done by the public found 45.3% of women and 23.9% of men often felt pressure from magazines and TV to have a perfect body and 41% of women agreed they rarely felt proud of their appearance, not exactly amazing results...
It's time we took Aunty Gok's advice and started loving what we've got!
Teenagers have enough to worry about - exams, revision, weekend jobs, relationships, new experiences, being skint - to then have not feeling comfortable in your own skin on top of that as well.
H&M's campaign gets 5 stars from me, and lets hope other stores follow suit.
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